Branding from The Ground UPAs Marketing Director for Leaftech Ag, I have played a central role in shaping the company’s visual identity, branding strategy, and communication presence since its founding. This work has included both the original development of the company’s brand identity and a later full-scale rebrand focused on creating a more cohesive, modern, and scalable public-facing presence. From packaging and product materials to website development, trade show design, customer communications, and marketing strategy, this ongoing project reflects long-term experience in strategic communication, brand development, visual storytelling, and organizational growth within a real-world business environment.
This project included the creation of Leaftech Ag’s introductory brand video and visual identity system, including the company logo and foundational branding elements. These pieces were designed to establish a clear, recognizable brand presence while communicating the company’s focus on innovation, technology, and modern agricultural solutions. The website and supporting media assets reflect a combination of strategic communication, visual storytelling, and long-term brand development intended to support both customer engagement and organizational growth.
